SurePeople is a company that delivers insights into employees’ personalities and working styles to help unlock higher productivity, collaboration, and effectiveness.
Over the course of several years, I worked closely with SurePeople’s CMO and team to iterate and execute their messaging and online web presence. My contribution was primarily on designing and creating their marketing platform.
The main hurdle with the messaging was creating an experience that clearly communicated what the SurePeople platform did and the value proposition it offered to enterprise organizations with respect to their people management without being too technical in its language or too industry-specific.
Finding and hiring the right people
Accelerating employee growth and engagement
Managing employees’ trajectory and success
Working closely with the client, we iterated on the marketing site together. Ultimately, we created three different versions of the site over the course of three years.
In addition to the design, I also provided all of the front-end development for the responsive website. The site used CSS3, LESS, and custom javascript.
